Inspired by the luxury and whimsy of the Alannah Hill brand, this quaint boutique subtly layers soft, neutral tones and bursts of rich colour. The symmetry of the store’s sweeping, open layout invites customers to explore the label, traversing a series of evocative touchpoints.
Bespoke, wardrobe-style garment displays with brass, wainscot detailing, create intimacy and charm, accommodating a careful curation of garments. A dramatic arc of back-lit shelving is anchored by a central feature display; a circular brass hanging rail that extends floor to ceiling, showcasing Alannah Hill’s latest collections. Here, the store’s softly concealed lighting is offset by a glass chandelier, overlaying a sense of subtle embellishment.
The store’s limed European oak parquetry floors are complemented by burst of painterly floral wallpaper and bespoke tiles, referencing the delicate qualities of the label. Beyond, a private fitting area is saturated with fuchsia carpets, plum-toned velvet curtains and a continuation of opulent wallpaper, crafting an immersive dressing experience.